As the Founder and CEO, Barre is responsible for the overall vision, strategy, and leadership of Hemologistics -SMC Limited. He oversees the company's operations, ensures alignment with its mission, and drives growth and innovation across all departments.

Junior manages the company’s finances and leads quality assurance, ensuring strong financial planning, compliance, and product quality through effective controls, inspections, and continuous improvement.

He oversees agricultural practices and product traceability, working with farmers and suppliers to maintain quality and sustainability. He also manages shipping logistics, ensuring efficient distribution, coordinating with shipping lines, and optimizing the supply chain to meet customer needs and delivery timelines.